In recent years, AI writing tools have exploded onto the scene, providing powerful assistance to writers, marketers, and content creators. These tools leverage advanced natural language processing and machine learning to help generate high-quality, engaging content more efficiently than ever before.
As we look ahead to 2024, the AI writing landscape continues to evolve rapidly, with new entrants and existing tools adding ever more sophisticated capabilities. To help navigate this dynamic space, we've thoroughly tested and evaluated the top AI writing assistants, considering factors like feature set, content quality, ease of use, integrations, and value for money.
Without further ado, here are our picks for the best AI writing tools to use in 2024:
- Jasper
Jasper (formerly Jarvis) has emerged as one of the most mature and full-featured AI writing platforms. It provides a wide range of tools and templates to assist with all types of content - from blog posts and articles to ad copy, product descriptions, social media posts, and more.
Some key features and benefits of Jasper include:
- Powerful long-form assistant for generating blog posts, articles, stories, scripts, etc.
- 50+ short-form copywriting templates for things like headlines, product descriptions, and ad variations
- Customize output to match your preferred tone of voice and style
- Surfer SEO integration to optimize content
- Built-in plagiarism checker and grammar assistant
- Chrome extension to use Jasper anywhere on the web
- Chat interface for interactive ideation and outlining
While not the cheapest option, starting at $49/month for the Boss Mode plan, Jasper is one of the more polished and well-rounded AI writing tools suitable for professional/business use. It's an excellent choice for content marketers, copywriters, and anyone else needing to produce a high volume of quality content.
- Copy.ai
Copy.ai is another leading AI-powered copywriting tool that helps automate content creation for things like ads, product descriptions, websites, sales emails, social media, and blog posts. It shares many similarities with Jasper in terms of the core feature set.
Some key benefits and differentiators of Copy.ai:
- Wide selection of 90+ copywriting templates
- Customizable brand voice and style guide
- Built-in collaboration features for teams
- Bulk content generation for scaling
- Affordable unlimited-use plan at $49/month
- Free plan with 2,000 words/mo
Copy.ai has an intuitive, user-friendly interface that's great for non-techies. And the unlimited-use plan provides great value for higher-volume users. It's an excellent tool for marketing teams, agencies, and anyone else needing to produce a variety of marketing copy.
- Anyword
Anyword is an AI writing assistant designed to help boost marketing copy performance. It combines natural language processing and machine learning with a data-driven approach. By analyzing billions of data points, Anyword predicts and optimizes content for key metrics like conversion rates.
Some notable aspects of Anyword:
- Predictive performance scores to optimize copy
- Custom-trained AI models for your domain/use case
- Powerful tools for ad copy, email, and website copy
- Dynamic keyword insertion and audience targeting
- Built-in A/B testing and analytics
- Multiple language support
While expensive, with plans starting at $99/month, Anyword is a powerful option for data-driven content optimization. It's best suited for e-commerce brands, performance marketers, and others focused on maximizing conversions and ROAS.
- Sudowrite
Sudowrite stands out as an AI writing tool designed specifically for creative fiction writing. While most other tools focus on marketing/business use cases, Sudowrite aims to augment the creative process for novelists and fiction writers.
Key features of Sudowrite:
- Specialized tools for story/plot ideation, character development, world-building, etc.
- Contextual suggestions for sensory details, metaphorical language, etc.
- Editor for long-form content like chapters and scenes
- Intuitive interface tailored for creative writing workflows
- Affordable plans starting at $10/month
For fiction writers looking to leverage AI, Sudowrite is the clear choice. It provides a more bespoke, purpose-built solution compared to generic AI writing tools. That said, it's not a magic wand - the output still requires significant human oversight and editing.
- Writer
Writer is an AI writing platform focused on helping teams create on-brand content at scale. Its differentiator is the ability to deeply customize the AI model to align with your brand guidelines, terminology, tone of voice etc.
Some key features of Writer:
- Custom machine learning models trained on your data
- Automated brand terminology and style guide checks
- Built-in editorial/approval workflows
- Plug-ins for platforms like Figma, Contentful, etc.
- Enterprise-grade security and admin controls
- Support for 11 languages
Writer is squarely aimed at larger enterprise customers, with pricing only available upon request. But for bigger teams with extensive custom requirements, it's one of the more tailored and secure solutions.
- Writesonic
Writesonic is a versatile AI writing tool that covers a wide range of content types, from articles and press releases to landing pages, product descriptions, ads, and more. It also offers users the choice of using either GPT-3 or the newer GPT-4 models for generation.
Notable features of Writesonic:
- 40+ writing templates for different content needs
- Bulk processing for content at scale
- Built-in image generation using Stable Diffusion
- Article rewriter and expander tools
- WordPress integration for publishing content
- Free trials and affordable plans starting at $15/month
Writesonic provides excellent value with a generous free plan and affordable paid tiers. It's a great generalist tool for small businesses, freelancers, and individuals getting started with AI writing.
- Rytr
Rytr is an economical, easy-to-use AI writing assistant best suited for shorter-form content like product descriptions, social media captions, emails, etc. It offers fewer bells and whistles than some other tools but covers all the basics at an affordable price point.
Some key aspects of Rytr:
- 30+ writing templates for common content types
- Multiple tones to choose from based on the use case
- Built-in plagiarism checker
- Basic image generation using natural language prompts
- Integrations with popular platforms like Semrush
- Unlimited plan at just $29/month
If you're on a budget and mostly need help with shorter content snippets, Rytr is definitely worth considering. It gets the job done without any costly extras.
The Takeaway
As you can see, the range of AI writing tools available in 2024 is both impressive and diverse. From full-featured tools like Jasper tackling every imaginable content type, to more specialized offerings like Sudowrite for fiction and Anyword for data-driven optimization, there really is something for everyone.
But no matter which tool you choose, the core benefit is the same - the ability to generate high-quality, original content faster and more efficiently. By offloading some of the manual writing to AI, creators can focus more on higher-level strategy, ideation, and editing.
Of course, AI is not a complete replacement for human writers, and likely won't be anytime soon. The output of even the most advanced models still requires fact-checking, refinement, and that all-important human touch.
When choosing an AI writing assistant, consider your specific use case, budget, and required features. Don't be afraid to take advantage of free trials to get a hands-on feel for different tools. And remember, AI is ultimately just that - an assistant to enhance your writing, not a substitute for your own creativity, critical thinking, and subject matter expertise.
Here's to more productive and effective writing with help from artificial intelligence in 2024 and beyond!
